At one point or another, every organization turns to hiring some truly experienced staff. People possessing skills unavailable in-house. Those that not only deliver more than the rookies – their performance can be seen as shocking. Their insights reach well beyond what’s visible to the naked eye.

The experts.

Sometimes they turn whole business around and put it back in black. Sometimes they can foster growth of others, for the greater good. Sometimes their leadership (social, technological, actual…) can massively contribute to historic successes.

Most often though, they’re just a waste of money. Given their expertise and limited marketplace, a substantial waste of money. It’s not like it’s their intent.

It’s just that they’re misused.

How is it even possible? How can you understand the need for expert support, find the right person, pay them a ton of money – and somehow spoil it all?

It’s remarkably easy. You misuse expert by telling them what to do. Don’t ever do that.

Tell them what to achieve. They’ll tell you what to do. Then they’ll do what’s necessary.