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It is relatively easy to sell a product. You may make a profit or not, depending on variety of factors, but the approach is pretty straightforward. All it takes is to find a pain, figure out a way to make it go away and then see whether you were right in both of these. Market will mercilessly validate all the factors you accounted for, how you did it, and what you missed. It was the same for IT world, with only minor changes being the projects, resulting in approach that could get the catchy name of “product development as a service”.

Then, the Agile came – and things started to change. Read more