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While the words in the title were never actually said in Apollo 13 control room, they are now forever interlocked with space travel. Many things can happen and are accepted – except for this one. I’ve seen many managers using the phrase often enough to trivialize it. More often than not, failure turned out to be a very viable option – the sole that realized. Even NASA, with all their hard work and technology, suffered some fatal accidents – usually quite spectacular.

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