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Some people, usually before they start working, have an interesting view of business. They see corporations, companies, and businesses as ruthless, pitiless, and greed-driven monstrosities, machines feasting on the soil of the land. Up to a point, they might be spot on. Except the tiny detail, which every engineer should notice by now. Machines are logical. The results of their operation can only be wrong if, for whatever reason, their design is faulty. And real life businesses, while obviously ruthless, pitiless, and greed-driven, are nowhere near what classical theory of economy expects them to be – a production function. Which, in essence, is nothing more but perfectly logical chart.

Now, how come no single business is logical? Read more